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UFV's Public Relations Certificate Program

University of the Fraser Valley
September 1 - December 31, 2022
Online, BC

Engage audiences with great storytelling

In the age of social media, public relations staff play a vital role to ensure that their organization not only builds a positive reputation, but also engages customers and grows in influence. To enable you to seize opportunities in this fast-moving field, UFV’s Public Relations program equips you with practical knowledge in public relations, social media, image management, public speaking, media relations, and writing. These sought-after skills qualify you for varied employment opportunities or career advancement. 

(PR01) Fundamentals of Public Relations
Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.
Delivery method: Online with no scheduled meeting times
Sep 12–Oct 2 | 80030
Cost: $296

(PR03) Public Speaking
Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice.
Delivery method: Online with no scheduled meeting times
Oct 3–23 | 80031
Cost: $296

(PR07) Persuasive Messaging
Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.
Delivery method: Online with no scheduled meeting times
Oct 31–Nov 20 | 80032
Cost: $296
(PR10) Building a Media Kit
Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this week-long workshop, participants will write and present materials that promote professional representation.
Delivery method: Online with no scheduled meeting times
Nov 28–Dec 4 | 80033
Cost: $123
Apply to the program here or email [email protected] to take an individual course.
Jessica Peakman
604 864 4638
[email protected]
Event Website

Event Type: Course
Provincial Region: Online

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